Titles stuffed with keywords (Example: SEO Agency | SEO Company | SEO Service Provider)Īccording to the study conducted by Moz, Google’s display titles max out (currently) at 600 pixels.Vague descriptors like “Home” or “Profile”.Every page on your site has the same title.Here are some circumstances in which Google might decide to skip your meta title and use H1 or other prominent text within your page as Title Link in SERP. The solution they found to this pressing issue is to fetch the titles from the content so that there is less chance of irrelevant titles being generated.Īccording to Google, if it finds the meta title inappropriate for the page it fetches the most prominent title within the content or the anchor used to link to the page as the Title link.
Since the title displayed on the search results page (title link) is the primary factor that aids users to decide which website to visit, Google wants only the most relevant titles to appear. Most of the time, keywords were stuffed to get the immediate attention of the users but when they actually visited the page the content failed to meet their actual intent. In fact, that’s what runs all their associated businesses and they don’t want users to leave with a bad impression.įor long, SEOs have been manipulating Meta titles to alter the search results on Google. Google is always leaning towards the satisfaction of the users visiting the sites listed on the SERPs. As a result, users were left with text that failed to reveal what’s within the content. Such changes were inevitable as SEOs tried to over-optimize the meta titles by stuffing it with a lot of keywords. It has to be also noted that Google has been tweaking the meta title since 2012 to make it easier for users to recognize relevant pages. Google, for long, has been using its discretion to decide whether to choose the meta title or the H1s in SERPs. They have every right to do so because the text within the title and description is what opens the door way for people to the endless possibilities of search. If you have been watchful of what has been happening in the last two years, Google has been testing a lot with different ways to showcase titles for its users in SERPs.
The title tag is supposed to accurately describe the content of the page and Google displays it on SERPs as a clickable headline while displaying the results. Meta TitleĪ meta title tag is an HTML element on a webpage that specifies the title of the page to search engines. However, popular WordPress plugins use this benchmark, especially the Yoast plugin, creating a misconception about character limit of meta title and description. Google cares little about the characters that you use but is more watchful of the number of pixels used by each character. There is no official document from Google that says you must consider 70 as the character limit of title and 160 as the limit for the meta description. Let us drive right into the pertinent fact that can debug this misconception. Have you recently optimized the meta title and meta description of your website as part of the on-page optimization effort?ĭid the words truncate when Google displayed the same in the search results?Ī majority of the meta titles and meta descriptions that SEOs write get truncated due to the lack of understanding about how Google SERP works.Įven the SEO experts tend to make this mistake, which stemmed from an age-old belief that Google considers 70 and 160 as the character limit for the title and description, respectively.
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